About us – Nudred

NUDRED — MORE THAN A TOOL

NuDred was never just a product.
It was always a response.

A response to the frustrations, the trial and error, and the unspoken challenges that come with textured hair. Long before coils, twists, and locs became trends, we were living the experience — caring for real hair, real scalps, and real people.

We created a tool that changed the world by giving people back their time. Time spent styling. Time spent learning. Time spent feeling confident in their crown.

NuDred wasn’t built from imitation or marketing shortcuts. It was built from lived experience — from understanding texture, technique, and the importance of scalp health. Every curve, surface, and material choice reflects intention, not trends.

What began as a single tool became a movement grounded in wellness, education, and community. We don’t believe durability alone defines quality. We believe care does. We believe the scalp matters. And we believe tools should support health, not compromise it.

NuDred is Black-owned, family-built, and culture-rooted. We’ve experienced the love, the frustrations, and the intricacies of Black hair firsthand — and that understanding guides everything we create.

We don’t just sell products.
We protect the crown.
We share knowledge.
We build with purpose.

Even if you don't use NuDred, we still want your scalp to be healthy.

27
YEARS

Born From Understanding

In 1997, the hair care industry didn’t understand us. Products were designed for other textures, other needs, other stories. We had to figure it out ourselves.

So we did. In a Black family home, with hands that knew the texture of our hair intimately, NuDred was born. The first-ever twist tool—created not in a corporate lab, but in a kitchen, with love, frustration, and determination.

We understood the coils. We understood the scalp sensitivity. We understood the cultural significance of every twist, every loc, every style. Because this is our hair. This is our story.

The Comeback Story

In 2023, a Hostinger disruption took us offline for three months. Many thought we were gone forever. Knockoffs celebrated. The community wondered.

But you can’t erase 27 years of legacy with a server error. We rebuilt. We redesigned. We came back stronger, with better science, better education, and the same unwavering commitment to our community.

The original is back. And we're not going anywhere.

What We Stand For

Heritage

27 years of understanding the beauty, science, and cultural significance of textured hair.

Family-Founded

Born in a Black household, created by hands that know the texture intimately.

Science-First

Every product is formulated with scalp microbiome health at the center.

Community-Driven

We don't just sell to our community—we invest in it, educate it, elevate it.

Join the NuDred Family

Experience the difference that 27 years of heritage, science, and love makes.