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More About HYDRATE I.T.

HYDRATE I.T. is ideal for those who need help with holding moisture in. It has those same ingredient base as MOISTURIZE I.T., however we added Honey Bush Leaf Extract to lock in moisture and Aloe Leaf Juice to soften and give their hair a nice sheen.

  • HYDRATE I.T. is ideal for coarser hair types
  • It has a thicker formula to lock-in moisture on dry or damaged hair
  • Use HYDRATE I.T. with MOISTURIZE I.T. for best results


Our base formula includes:

  • Coconut Oil
  • Sunflower Seed Oil
  • Argan Oil
  • Vitamin E
  • Shea Butter
  • Black Currant Seed Oil
  • Peppermint Oil
  • Castor Oil

Sunflower oil is good for your hair and body because it contains high levels of Oleic Acid which is an Omega 9 acid. This means it prevents both breakage and hair loss.

Argan oil has been proven to be very nourishing to the scalp, enhancing hair growth. Natural antioxidants present in Argan oil strengthen the hair by repairing the damage. The Vitamin E in Argan oil makes it an outstanding agent for hair treatment.